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From the Publisher...
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Title: Emotion Marketing: The Hallmark Way of Winning Customers for Life
Publisher: McGraw-Hill: 2000-12-30
ISBN Number: 0071364145
ISBN Number 13: 9780071364140
Book Condition: Used: Very Good
Jacket Condition: Very Good +
Item: 22.00 Item
Seller ID: 016897
Description: *** Hardcover in Very Good +/Very Good + condition. Binding tight, pages clean. No previous owner names. ***