Scoring Points: How Tesco Is Winning Customer Loyalty

By: Clive Humby; Terry Hunt Ed.D.; Contributor-Tim Phillips

Price: $2.92

Quantity: 1 available

Book Condition: Used: Good


From the Publisher...

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

Title: Scoring Points: How Tesco Is Winning Customer Loyalty

Author Name: Clive Humby; Terry Hunt Ed.D.; Contributor-Tim Phillips

Categories: Consumer Behavior,

Publisher: Kogan Page: 2004-03-01

ISBN Number: 074943578X

ISBN Number 13: 9780749435783

Binding: Hardcover

Book Condition: Used: Good

Jacket Condition: Very Good -

Type: Hardcover

Seller ID: 037030

Description: HARDCOVER. Good Condition. Binding tight, pages secure. Some underlining and margin notes. Dust Jacket is full and bright, with light wear to extreme periphery. Nice reading copy! Out of print.