Why We Buy: The Science Of Shopping

By: Paco Underhill

Price: $2.29

Quantity: 1 available

Book Condition: Used: Good


From the Publisher...

Is there a method to our madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. "Why We Buy" is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

  • How a well-placed shopping basket can turn a small purchase into a significant sale

  • What the "butt-brush factor" is and how it can make sales plummet

  • How working women have altered the way supermarkets are designed

  • How the "boomerang effect" makes product placement ever more challenging

  • What kinds of signage and packaging turn browsers into buyers

    For those in retailing and marketing, "Why We Buy" is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, "Why We Buy" is a funny and sometimes disconcerting look at our favorite pastime.

  • Title: Why We Buy: The Science Of Shopping

    Author Name: Paco Underhill

    Categories: Consumer Behavior,

    Publisher: Simon & Schuster: 2000-06-02

    ISBN Number: 0684849143

    ISBN Number 13: 9780684849140

    Binding: Softcover

    Book Condition: Used: Good

    Type: Softcover

    Seller ID: 044757

    Description: Paperback in good condition. Cover different than on listed. small rip on back cover. light surface and edge wear. spine has a small nick in it. Binding weak. Sticker on front inside cover.